A SQUEAL FOR HEL by Frederikke Udesen-Hansen

2016

Facts

Name
Frederikke Udesen-Hansen
Studieretning
Kommunikationsdesign
Projekt type
Graduation Project
Samarbejdspartner
Anima

Texy

Animal rights and welfare, especially for the 29 million pigs that are slaughtered in Denmark annually is a topic that the ordinary consumer overlooks, according to communication designer Frederikke Udesen-Hansen. Therefore she has made a complete set of campaign material for the animal protection organisation Anima.

With Facebook posters, products for sale in the web shop, campaign photos and films the designer's campaign 'A Squeal for Help' hits the consumer right in his slightly bad conscience and hence makes animal welfare more present, both in a shopping context and at home at the dining table.