Create, Complete, Endure, Express! by Bryce Duyvewaardt



Bryce Duyvewaardt
Line of study
Design for Play
Project type
LEGO Group

Bryce Duyvewaardt

Meet Play Designer Bryce Duyvewaardt

Legens dynamik i LEGO

Legens dynamik i LEGO
I Bryce Duyvewaardts optik udspiller børns leg sig ofte i krydsfeltet mellem det konkurrenceprægede, det samarbejdende og det udtryksfulde. Sammen med LEGO Group har han designet tre arenaer, der hver især understøtter en af dimensionerne, her med særligt fokus på den sociale dynamik mellem 6-8 årige piger. Hockeybanen lægger op til en drabelig duel mellem de kæmpende piger på isen – en underfortalt historie i populærkulturen. Pinball-maskinen kræver udholdenhed og holdånd for at forblive i gang. Og i den sidste arena byder minidukkerne op til dans.

The Dynamics of Play in LEGO
From Bryce Duyvewaardt's perspective, children's play often unfold in the intersection between competition, collaboration and expression. Together with LEGO Group he has designed three arenas, each of which supports one of the above dimensions, with particular focus on the social dynamics between 6-8 year-old girls. The ice hockey pitch sets the stage for a formidable duel between the fighting girls on the ice – a story that has received scant publicity in popular culture. The pinball machine requires endurance and team spirit in order to stay in motion. And in the last arena, the mini dolls ask you to join the dance.

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