CREATIVITY IS THE FUTURE by Anna Maria Borgonovo



Anna Maria Borgonovo
Line of study
Communication design
Project type
MA project
Ópla – Archive of artists’ books for children


A girl remains trapped in the mirror. Little One finds a circle and is no longer one. How many stories, shapes, colours! Look through the Ó!

According to the World Economic Forum the ability to create smart ideas and solutions is going to be one of the most important skills in the future labour market since the majority of routine jobs will be replaced by machines. More than ever before children will need to learn to be creative. Hence Italian-born Anna Maria Borgonovo has generated a comprehensive body of documentation for the artists’ book archive Ópla in order to create more publicity around recognized artists’ books targeted to children.

Evnen til at finde på smarte ideer og løsninger bliver, ifølge World Economic Forum, én af de absolut vigtigste færdigheder på fremtidens arbejdsmarked, fordi hovedparten af de rutineprægede jobs bliver erstattet af maskiner. Børn får mere end nogensinde brug for at lære at være kreative. Derfor har italienskfødte Anna Maria Borgonovo lavet en samlet kommunikation for arkivet Ópla for at gøre anerkendte kunstbøger målrettet børn mere kendt i offentligheden.



Designer: Anna Borgonovo

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