Dragonfly by Cecilie Bak Lindhardt Fabricius

2019

Facts

Name
Cecilie Bak Lindhardt Fabricius
Line of study
Accessory Design
Project type
Afgangsprojekt
Collaborator
ECCO Shoes

Cecilie Bak Lindhardt Fabricius

Meet Accessory Designer Cecilie Lindhardt Bak Fabricius

Dragonfly

I guldsmedens fodspor
Den solide danske sko fra ECCO kendt for komfort og læder af højeste kvalitet appellerer knap så meget til de unge som højprofilerede udenlandske brands. Den holdning vil Cecilie Bak Lindhardt Fabricius flytte på med tre spritnye bud på fodtøj til teenagere, der især lader sig påvirke af de sociale medier. For at sko og branding går hånd i hånd har hun i tæt samspil med sneakernørden, Youtuberen og den unge influencer Mathias Ong skabt kollektionen Dragonfly.

In the Footsteps of the Goldsmith
The robust Danish shoes from ECCO, known for their comfort and high- quality leather, have less of an appeal for young people than high-profile foreign brands. Cecilie Bak Lindhardt Fabricius wants to change that attitude with three brand-new ideas for footwear for teenagers who are particularly influenced by social media. In order for footwear and branding to go hand in hand, she has worked closely with Mathias Ong – the sneaker nerd, Youtuber and young influencer – to create the collection Dragonfly.