Dragonfly by Cecilie Bak Lindhardt Fabricius

2019

Facts

Name
Cecilie Bak Lindhardt Fabricius
Line of study
Accessory Design
Project type
Afgangsprojekt
Collaborator
ECCO Shoes

Cecilie Bak Lindhardt Fabricius

Meet Accessory Designer Cecilie Lindhardt Bak Fabricius

Dragonfly

I guldsmedens fodspor
Den solide danske sko fra ECCO kendt for komfort og læder af højeste kvalitet appellerer knap så meget til de unge som højprofilerede udenlandske brands. Den holdning vil Cecilie Bak Lindhardt Fabricius flytte på med tre spritnye bud på fodtøj til teenagere, der især lader sig påvirke af de sociale medier. For at sko og branding går hånd i hånd har hun i tæt samspil med sneakernørden, Youtuberen og den unge influencer Mathias Ong skabt kollektionen Dragonfly.

In the Footsteps of the Goldsmith
The robust Danish shoes from ECCO, known for their comfort and high- quality leather, have less of an appeal for young people than high-profile foreign brands. Cecilie Bak Lindhardt Fabricius wants to change that attitude with three brand-new ideas for footwear for teenagers who are particularly influenced by social media. In order for footwear and branding to go hand in hand, she has worked closely with Mathias Ong – the sneaker nerd, Youtuber and young influencer – to create the collection Dragonfly.

This website uses cookies

We use cookies to integrate with our video provider and for anonymized website traffic statistics.
Cookies are small text files stored on your device, which let's a vendor know not who you are, but that your visit across different pages in the website is from the same browser on that device, and hence probably from the same visitor.

If you at some point logged in or identified yourself on our site or at one of the third party services below, your personal data may have been associated with some of these cookies.

You may opt out of all non strictly necessary cookies.

Read moreRead less

Social media cookies allows us to integrate with well known social media platforms with the purpose of a mixture of marketing, statistics and social interactions on the third party platform.
Neccesary to display YouTube videos
Statistics cookies are used to create anonymous statistics of visitors interaction with the website.