THE MEAL BECOMES A CULTURAL MASS MEDIUM by Sabrina Lund Borg

2016

Facts

Name
Sabrina Lund Borg
Line of study
Communication design
Project type
Graduation Project
Collaborator
Instant City

Text

‘Taste à la Gellerup’ is a project where food and stories about meals strengthen the cultural and social coherence in the Aarhus suburb of Gellerup that houses more than 80 nationalities. The project, a food cooperative where people share meals, recipes and experiences with food, stems from collaboration with Instant City, an initiative under the Master Plan for Gellerup & Toveshøj established by Brabrand Boligforening and Aarhus Municipality.

Communication designers, Line Lone Kristensen and Sabrina Lund, have created a series of elements to boost and promote the project as a dynamic and visual identity that makes ‘Taste à la Gellerup’visible and recognizable for the residents of Gellerup and also for the rest of Aarhus.