Design for Play

Design School Kolding, the LEGO Foundation and the LEGO Group have joined forces to establish the world’s first, exclusive two-year international Master’s Degree programme within Design for Play. The programme will produce a new generation of highly specialised designers who can help companies and organisations achieve their aim of supporting customers, users and employees in creating a world that supports children and people in general in becoming creative, engaged, lifelong learners.

The Design for Play curriculum is qualified with the help of leading international institutions such as Stanford, MIT and Cambridge. The programme is one of a kind. It is based on Scandinavian design, an international outlook, and advanced level research in design methodology and user centered studies. It affiliates some of the world’s best designers, researchers and knowledge partners and creates a Scandinavian hub for play and design that demonstrates how research into play can achieve a practical impact. Students learn to utilize play as a motivating factor in design processes and how to design (products) for meaningful play experiences. The programme incorporates strong elements of making, engaging, and co-creating with users. This could involve clothes, games, user interfaces, physical surroundings, toys – whatever supports the playful human being.