about sidestepping and ”the good life”

Under the headline Welfare as Good Business, DesignCamp2014 zooms in on the possibility of businesses to ”sidestep” into the welfare industry.

And sidestepping means…? The issue is not to avoid or evade; on the contrary. “Sidestepping” means for a company to step into a new area of business using the same competences, services or technologies which are already used to run the company and so successfully combine the skills and know-how of one field with the needs of another. The outcome: Innovative solutions, new possibilities, bigger revenues.

The DesignCamp2014 explores those welfare processes, systems, products and services which help create ”the good life” for the citizens of our society. Based on design thinking principles the DesignCamp2014 focuses on establishing the possibilities of businesses to use sidestepping to move into new areas and how sidestepping into the welfare industry can create innovation, growth and value.

Meanwhile, invited design students from around the world develop concrete welfare products and concepts for selected companies.

Where, when and who?
DesignCamp2014 takes place 29 September – Friday 10 October 2014. It comprises a two-week intense StudentCamp for invited students and selected companies, a one-day BusinessConference for companies, and a three-day DesignCourse for designers.

Check out the Camp website to learn more and sign up.

DesignCamp2014 takes place at Design School Kolding, Aagade 10, 6000 Kolding and is organised by D2i – Design to innovate and Design School Kolding.