Materials studies led to award nomination

Her mission to articulate consumption secured Maria Viftrup a place in the Danish Design Awards final

Materials nerd and activist: the words Maria Viftrup uses to describe herself. In her love of materials and consideration for the environment, Maria has created the art project 'Temporary Archive of Object Ecosystems' - an interactive experience consisting of small bioplastic figures that can be put together in different ways. With the figures, Maria Viftrup sets the stage for a particularly sensory conversation forum and invites people to join in. The starting point is to use the figures to build sculptures together. This often kicks off a conversation on materials:

-When people start exploring the various objects to piece them together it awakens their curiosity and makes them initiate a conversation about consumption. What sort of lifespan should a product have? To what extent will we use plastic in the future? When is a product usable? It results in some interesting conversations, says Maria Viftrup.

Maria Viftrup's work is based in the interdisciplinary field between art and design with the one mission to contribute to a more sustainable future. With 'Temporary Archive of Object Ecosystems’, she creates dialogue through sensuousness in a positive manner:

-When people create something together it's pretty natural for a conversation about consumption to begin. There are no wagging fingers or admonitions and I think that's important when you're articulating such a complex subject, she says.

Maria Viftrup's project balances on the edge between art and design - which is precisely what moved the Danish Design Award jury to nominate her for an award:

- Maria Viftrups represents the artistic aspect of Danish design education and we are balancing on the edge of an art project here. It is an introduction to design through the culture of materials and a splendid example of how Danish design's DNA is embedded in the next generation of designers.

This year over 200 designers and businesses have submitted entries. The winners will be announced at a great award ceremony in Industriens Hus on May 13 2019.