In celebration of our 50th anniversary we have invited 50 Danish and international designers, politicians, artists, scientists and business people to guest curate the exhibition Beyond Icons. Beyond Icons highlights design solutions that are not necessarily iconic classics or known from the covers of magazines. They are designs that make or have made a difference in people’s lives, to the environment, the design profession, or the industry. With the exhibition we hope to inspire society to see design as a multi faceted and solution oriented discipline that can potentially help solve the challenges the world faces in terms of over-consumption and lack of resources. Design is a discipline that emphasises user-involvment. The 2017 graduation exhibition, which will be displayed alongside Beyond Icons, highlights this fact.