For CEO Annette Estø, design is an important strategic decision. She is a co-founder of FLEYE Copenhagen, where design is embedded in the leadership. Here, it is the tool that ensures quality, coherence, and long-term development – and this is precisely why the company has chosen to employ its own designers.
"Designers bring tools and a methodology that are essential if you want to develop. They are good at maintaining focus, making choices, and creating a clear line – a DNA," says Annette Estø.
Read the interview with CEO Annette Estø and Designer Nanna Fjord