Erika Positano
Line of study
Project type
Graduation Project
The fashion design company Hi on life (Malmø)


Erika Positano has found the inspiration for her men’s collection in the maladjusted types we know from films. She believes that today’s sustainable men’s fashion is a misfit, and she hopes that her clothes can open people’s eyes for the melting glaciers and that we must be accountable by consuming responsibly.

Like the punk style of the 1970s the misfit collection expresses attitudes in society. It is the story that has to reach out and grab men, so she has chosen three maladjusted types: the nerd, the grunge musician and the skate boarder as her target groups. “The clothes have a slight touch of doomsday, and I hope to engage those who are not interested in today’s sustainability,” says Erika Positano.

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