WECHAT IS GOING TO SAVE CHINESE LIVES by Georgina Terragni

2016

Facts

Name
Georgina Terragni
Line of study
Communication design
Project type
Graduation Project
Collaborator
Danish Cultural Center in Beijing

Text

Georgina Terragni has set lofty goals for her graduation project: She wants to save Beijing from the life-threatening air pollution, which costs 4000 Chinese lives every day. Her contribution is a campaign on WeChat, China’s most popular social medium, for which she has created 50 air pollution stickers.

In order to make more people focus on the problem in Beijing – and many other large Chinese cities – she has also created a personal book which describes her own travel to Beijing in connection with the project. In addition she has produced short films for the Western social media which enable Westerners to show solidarity with Beijing’s citizens and also spread knowledge on the subject within their network.

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