Facts

Name
Jichun Ma
Line of study
Design for People
Discipline
Communication Design

Afgangsprojekt

I Kina er traditionelle og moderne perspektiver på ægteskab på kollisionskurs. Dette projekt handler om situationen for ugifte kvinder over 27 år i Yangtze River Delta-regionen. Den nedsættende betegnelse 'Shèngnǚ' blev opfundet af All-China Women's Federation og kan oversættes til "tiloversblevne kvinder." Udtrykket er blevet udbredt af mediekampagner og regeringsinitiativer med det formål at presse kvinder til at blive gift. Dette projekt udforsker måder hvorpå man kan støtte og styrke kvinder, der står over for dette sociale pres.

Afgangsprojekt

In China traditional and modern views on marriage are on a collision course. This project explores the lives of unmarried women over the age of 27 in the Yangtze River Delta region. The derogatory label of ‘Shèngnǚ’ was coined by the All-China Women’s Federation and translates literally into “leftover women.” The term has become popularized by media campaigns and government initiatives aimed at pressuring women to get married. This project explores ways to support and empower women who face such social pressures.

Video

Jichun Ma

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