Facts

Name
Rasmus Molgjer
Line of study
Communication design
Project type
Bachelorprojekt

Tekst

Drevet af en dyb passion for sportsgrenen ishockey, har designeren skabt et stærkt visuelt udtryk til den professionelle danske ishockeyklub, Esbjerg Energy. Med et mål om at lave en helt ny og spændende visuel identitet, som er tro mod alt det, som gør både klubben og byen til noget særligt, er han gået på opdagelse i klubbens og byens historie, for at blive klogere på, hvad der udgør Esbjergs DNA. Samtaler med klubbens fans, spillere og ledelse samt lokale esbjergensere er med til at sikre, at både byen og nuværende og kommende fans kan se sig selv i det endelige resultat.

Driven by a deep passion for the sport of ice hockey, the designer has created a strong visual identity for the professional Danish ice hockey club, Esbjerg Energy. With a goal of creating a completely new and exciting visual identity that stays true to everything that makes both the club and the city unique, he has delved into the club's and the city's history to gain a better understanding of what constitutes Esbjerg's DNA. Conversations with the club's fans, players, management, and local Esbjerg residents help ensure that both the city and current and future fans can see themselves in the final result.

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