Facts

Name
Ewa Zybala
Line of study
Design for Play
Discipline
Industrial Design
Project type
Master

Det blev et barn!

Industrial Design / Design for Play / MA

Det blev et barn!
I samarbejde med The LEGO Group har Ewa Zybala udviklet It's a baby – et designværktøj, som udfordrer legetøjsindustrien til at gøre op med både det kønsstereotype legetøj, som kan begrænse børn i deres udvikling, og det kønsneutrale, som ofte er ikke-appellerende. Værktøjet fokuserer på såvel form som indhold og hjælper producenterne med at visualisere og forstå den kompleksitet, som er forbundet med køn og udtryk, så de kan designe til en mere inkluderende fremtid.

It’s a child!
In collaboration with the LEGO Group, Ewa Zybala has developed ‘It’s a baby’ – a design tool that challenges the toy industry to move away from both gender-stereotyped toys, which risk limiting children’s developmental scope, and gender-neutral designs, which often hold little or no appeal for children. The tool focuses on both form and content and helps manufacturers visualize and understand the complexity associated with genders and expressions in order to enable them to design for a more inclusive future.

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