Hvad er love by Cecilie Ann Alveniz Blicher Jensen

2020

Facts

Name
Cecilie Ann Alveniz Blicher Jensen
Line of study
Design for Play

Hvad er love

MA Design for Play / Communication Design

HVAD? ’Hvad er love’ er et univers, der med et venligt og legende website og brætspil byder op til sjove, tankevækkende aktiviteter. Med krop og kreativitet inviteres børn og unge til at udforske begrebet selvkærlighed på en glad og tryg måde.

HVORDAN? Designerne har observeret og afprøvet i børnehøjde for at udvikle et univers, hvor barnet lærer at mærke sig selv, sine følelser og sin værdi – på egne premisser. Man krammer sig selv, griner sammen i en klump og ser sig selv i øjnene. Og sammensætter sin egen aktivitetspakke ved at navigere i en række sjove dyre-memes.

HVORFOR? I den rige og udviklede verden er det et kæmpe paradoks, at børn og unge mistrives som aldrig før. Pres, forventninger og usikkerhed får selvtilliden og selvværdet til at vakle.

WHAT? ’Hvad er love’ [What is love] is a universe of fun and thought-provoking activities such as a user-friendly and playful website and a board game. Through their bodies and their creativity children and adolescents are invited to explore the concept of self-love in a happy and safe manner.

HOW? Operating at the eye level of a child the designers have observed and tested a universe where the child learns to sense herself, experience her feelings and her value – on her own terms. She hugs herself, rolls with laughter and looks herself in the eyes. And she assembles her own activity packet by navigating a series of amusing animal memes.

WHY? In this affluent and developed world it’s an incredible paradox that children and young people fail to thrive like never before. Pressure, expectations and uncertainty take their toll on their self-esteem and their self-worth.

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