Plastic Flowers Don’t Die from Cancer by Carl Sylvester Berg Madsen
Facts
Plastic Flowers Don’t Die from Cancer
HVAD? Denne tøjkollektion er designerens kærlighedserklæring til sin bedstemoder Helga, som gik bort for ti år siden af cancer. Hun var selv var designer, og bærerne af hendes design følte sig både komfortable, smukke og elskede i hendes design.
HVORDAN? Designeren viderefører sin bedstemoders æstetiske arv ved at basere sin kollektion på hendes efterladte tøj, og transformere den til en kropspositiv kollektion, der får en ny generation kvinder til at udfolde sig som smukke blomster. Skønhed skal handle om at skabe selvværd og ikke profit, og dette projekt er et æstetisk modtræk mod branchens fokus.
HVORFOR? Med sit projekt ønsker designeren at udfordre design- og modeindustrien, som han selv er en del af. Samtidig bliver projektet et opgør med den eksistentielle skyld, han føler ved at leve med og af industrien.
WHAT? This clothing collection is the designer's declaration of love for his grandmother Helga, who passed away ten years ago from cancer. She herself was a designer, and those who wore her garments felt comfortable, beautiful and also loved in her designs.
HOW? The designer carries on his grandmother's aesthetic heritage by basing his collection on the clothes she left behind and transforming them into a body-positive collection that makes a new generation of women blossom like beautiful flowers. The essence of beauty must be to generate self-esteem, not profit, and this project is an aesthetic challenge to the focus of the fashion industry.
WHY? ith his project, the designer wants to challenge the design and fashion industry of which he himself is a part. At the same time, the project becomes a showdown with the existential guilt he feels about living with and from the industry.
