#THEHOLYTRINITY by Sidsel Søgaard
2014
![](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/case-image/img_2357_esoteric1_0.jpg?itok=1-fKehZ8)
Facts
![](https://www.designskolenkolding.dk/sites/default/files/styles/portfolio/public/profile/i_choose_thisbw.jpg?itok=SPysoYow)
Name
Sidsel Søgaard
Line of study
Communication design
Project type
MA Project
Collaborator
Museet for Samtidskunst, Roskilde
#THEHOLYTRINITY
#THEHOLYTRINITY is a Critical Design project and an investigation of spirituality in contemporary pop culture.
The project takes shape as a proposed exhibition for the Museum of Contemporary Art in Roskilde, Denmark, utilizing the pop icon Beyoncé as case.
#THEHOLYTRINITY invites you to experience two roads through religiosity – an exoteric and an esoteric – an outer and an inner experience of the idol as God. Through a series of speculative objects the visitor is invited to interact with the exhibition on various levels, aiming to make the individual ponder, and generate discussion about contemporary spirituality.
#THEHOLYTRINITY is an updated interpretation of the traditional Holy Trinity. The Idol, the Experience, and You – the Fan – have substituted the Father, the Son, and the Holy Spirit, and with that in mind, #THEHOLYTRINITY invites you to exit through the gift shop; purchase the self-evaluation tool, and integrate your personal beliefs in your everyday rituals, to continue the thought process and the discussion outside the museum walls.
The project takes shape as a proposed exhibition for the Museum of Contemporary Art in Roskilde, Denmark, utilizing the pop icon Beyoncé as case.
#THEHOLYTRINITY invites you to experience two roads through religiosity – an exoteric and an esoteric – an outer and an inner experience of the idol as God. Through a series of speculative objects the visitor is invited to interact with the exhibition on various levels, aiming to make the individual ponder, and generate discussion about contemporary spirituality.
#THEHOLYTRINITY is an updated interpretation of the traditional Holy Trinity. The Idol, the Experience, and You – the Fan – have substituted the Father, the Son, and the Holy Spirit, and with that in mind, #THEHOLYTRINITY invites you to exit through the gift shop; purchase the self-evaluation tool, and integrate your personal beliefs in your everyday rituals, to continue the thought process and the discussion outside the museum walls.
Introduction
![Title](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2734_intro3_0.jpg?itok=ZspiykkQ)
Title
![Exhibition introduction](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2722_intro1_0.jpg?itok=-RTTkVNn)
Exhibition introduction
Exoteric Experience
![Beyble Studies](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2506_exoteric1_0.jpg?itok=PwnM0_V3)
Beyble Studies
![The Beyble](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2613_exoteric_cover_0.jpg?itok=udRTT7df)
The Beyble
![Beyble quote](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2567_exoteric_spread4.jpg?itok=sAGjl6p2)
Beyble quote
Esoteric Experience
![The Gatekeeper](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2357_esoteric1.jpg?itok=wr_o2RKV)
The Gatekeeper
![The creation of a Beyciple](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2346_esoteric4.jpg?itok=5-joPC4S)
The creation of a Beyciple
![The Beyciples](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2464_esoteric6.jpg?itok=9QHjMPVy)
The Beyciples
![The Gatekeeper's Dress](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2418_esoterism_dress1.jpg?itok=OQvzMK90)
The Gatekeeper's Dress
![#THEGATEWAYTODIVINITY](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2403_esoterism_dress2.jpg?itok=79QrxGoQ)
#THEGATEWAYTODIVINITY
![Professing faith and gaining access](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2831_esoteric_scancode.jpg?itok=pJ6ebTLx)
Professing faith and gaining access
![Gateway to Beycome a Beyciple](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2840_esoteric_beycome1.jpg?itok=JH17CcHy)
Gateway to Beycome a Beyciple
Exit Through the Gift Shop
![Exit though the gift shop](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2309_outro1_0.jpg?itok=D_YtfXDF)
Exit though the gift shop
![self-evaluation tool](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2312_outro2_0.jpg?itok=gDlw0kMl)
self-evaluation tool
![integration for reflection](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2654_kanye1_0.jpg?itok=xnt2yiTr)
integration for reflection
Exhibition Model
![Exhibition Model](https://www.designskolenkolding.dk/sites/default/files/styles/gallery_list/public/gallery/img_2804_model1.jpg?itok=XdrluGmb)
Exhibition Model