Facts
About the project
Many digital startups have the technology and the brains to develop the product, but it is often difficult to actually sell the product and afterwards oversee the support for the users of the product. How might we design an intuitive user experience and user interface for a version for small and medium sized companies of an encryption software product, that requires no education or support, in order to increase sales?
Purpose
Top 3 objectives
- Allow first-time user to use product without introduction.
- Smart efficient sign-up and immediate value for customer.
- Minimise support once customer is using product.
Methods and results
This project required our extensive knowledge of design based research and development. Methods and knowledge put into play:
• User research
• Interviews
• Personas
• Stakeholder mapping
• Information architecture mapping and revising
• Sitemapping
• Wireframing
• User experience design
• User interface design
• Usability testing
Contact
