Student project
COLLAB in different markets
Background
“From healthy Icelandic ingredients to Danish lives.” An advertising campaign for COLLAB
COLLAB på forskellige markeder
This project explores how the Icelandic energy drink brand Collab can be adapted to a Danish audience through advertising and visual storytelling. Based on questionnaires, brand research, social media analysis, and feedback from industry professionals, I developed a campaign concept, a main advertisement, and social media content. The project focuses on making Collab feel relevant, trustworthy, and appealing in a more critical Danish market.
