Design for People

MA programme


Duration of studies
4 semesters (full-time study) or 8 semesters (Professional Master's) / 120 ECTS
Design School Kolding
Application deadline
1 March
Entrance examination
Semester start
Tuition fee
€13,000 per year for non-EU citizens

About the programme

Design for People is about social design. We teach our students to:

  • Use stakeholder involvement as a foundation for better design solutions
  • Master complexity when designing within the human, social and societal challenges
  • Design relations for improved living conditions

As a student at Design for People, you must be able to master a design process and activate design methods to develop design projects within the design disciplines of Industrial Design, Communication Design, Fashion Design, Textile Design or Accessory Design under the theme of MA People programme. 

Design for People is aimed at a more socially sustainable future. We focus on developing more equitable and dignified societies for people to live in.

Globally, we find ourselves in a time when new ways of doing things are needed as never before. There is an urgent need for inventing new products and services that can solve specific challenges and for systems, processes or methods that can change impractical behaviour and deadlocked situations.

The design profession needs to be a partner in this development, and the world needs new ways of design thinking and design doing to come up with new suggested solutions to complex issues (wicked problems). Designers, must therefore, participate actively in the challenges we are facing both right now and in the future. 

Design for People is aimed at students who are professionally bold; who possess a social and societal awareness; who wish to adopt an exploratory, critical and open-minded approach and who want to focus their design practices on social agendas in an interdisciplinary forum.

Students from all four of the school's own bachelor's programmes will be accepted as well as students from other disciplines who meet the admission criteria by showing a design understanding equivalent to the level of a bachelor’s degree in design.

Projects at Design for People, take point of departure in peoples' needs and behavior. A design student at Design for People must have the inclination, will and courage to conduct different types of real life user studies as means for qualifying their design project.

Design for People teaches design; theory, process and methods to make the students develop design projects which can solve human, social and societal challenges.

As a student you will be equipped with knowledge, and skills to challenge the status quo and point towards a more socially sustainable future.

We work within different domains where design can have a social impact through thematic approaches such as: empathic design, critical design, speculative design, participatory design, co-design and transformative design. You will explore new and concrete ways to address visions of a socially sustainable future by focusing on design, users, stakeholders, creativity, empathy, ethics, complex problem solving, and critical thinking.

In Design for People we see a huge potential for designers to take part in the technological development. A designer from People will be skilled to enter the complex space between people and technology, with the aim to make new technology desirable for future users.

The curriculum of Design for People includes design of products, services, methods, processes, systems and experiences that make new suggestions to improve or challenge existing solutions or conditions.

You will be taught by Danish and international, highly qualified teachers from academia as well as practice. At Design for People, we encourage critical thinking about social agendas and integrate the core concept of design by focusing on how things ought to be. We collaborate with municipalities, NGOs, companies and institutions.

The instruction will comprise a mixture of lectures, seminars, workshops and individual and group-based project work.


Modul 1: Situating social design
Understanding the contextual changes in design and the role of the designer
-Introducing to different methods of user observation and involvement

Modul 2: Emphatic Equality
Understanding the core thoughts of emphatic design and participatory design methods.

Modul 3: Critical Framing
Challenging current social issues, to be addressed by design practice. Understanding the theory of a critical design approach, for moving towards how things ought to be.

Module 4: Collaborating Real Time
Mastering complexity, dynamics and collaboration through direct engagement with a company, institutions or NGO. focusing on project management and co-design in a collaborative project with a social challenge.

Module 5: Deep research
Focusing on the design experiment and advancing the designer as producer and communicator of new knowledge 

Module 6: Design for behaviour change
Focus on design for behaviour change as a useful approach to address the multiple societal (people), and environemental (planet) challenges that we face today that require action based on ethical considerations. 

Apply now

Design School Kolding welcomes all talented and motivated students to our Master’s Degree Programme. So if you hold a relevant degree (BA or equivalent), be sure to apply before the deadline 1 March.

Ansøgning og optagelse

Selected MA projects

Design for People reinforces and challenges the fields of industrial design, fashion design, textile design, accessory design and communication design and enables you to immerse yourself in the cross-disciplinary specialisation.

We have selected a few of our MA projects, which reflect the academic breadth and depth of the programme.

Udvalgte kandidatprojekter

Workshops at Design School Kolding

Design School Kolding's workshops allow you to work with materials and manufacturing of prototypes and provide a space for you to constantly develop your talent in relation to your speciality.

Workshops at Design Shool Kolding



For questions regarding admission, please contact Karina Sørensen and Ester Fuchs.
For questions regarding content and collaboration, please contact Anne Corlin.

Gå til Design for Planet

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