'FRAMED' in Milan

For the first time ever, Dutch FRAME Magazine is curating an exhibition at the Milan Design Week 2016. Under the headline ”What’s the Matter – Design for a phygital world” the audience will be able to experience and explore projects and works that stimulate and cheat the senses - a future where the physical and digital worlds melt together and become hard to separate.

With their project 'Abstract', Fashion Designer Julie Helles Eriksen, Interaction Designer Bjørn Karmann and Textile Designer Kristine Boesen will be showing how to use digital technology to design customised clothes using an interactive interface that literally transforms facial expressions and stories into personal patterns. And the stories are diverse. A pattern based on the Pink Floyd classic 'Wish you were here'. A pattern based on a letter for a friend. A pattern based on grandmother's strawberry cake. The text that you attach to your pattern can be anything from a favourite recipe to a letter or a song that is particularly close to your heart. This gives you a personal and sustainable connection with the clothes that makes you want to take better care of them and hold on to them because you feel an emotional attachment to the product.

Joins us when Julie, Bjørn and Kristine take over Design School Kolding's social media and report from Milan on Instagram and Twitter using #framewtm #frameexpo

Check out What’s the Matter at La Posteria, which is located in Milan's Brea district and exhibited from 12-17 April from 11 – 20.

Adress: Via Giuseppe Sacchi 7 20121 Milan, Italy.