Student project

Visual Identity & Branding

Designer
Caroline Weber Larsen
Education
Bachelor
Subject area
Communication Design
Year
2025
Collaboration partners
Bobby Nsenga
Music curator, USA
Background
Shaping soulful branding for Bobby Nsenga

Visual Identity & Branding

A project based on multiplatform mood maker Bobby Nsenga, who works within modern RnB and Neo Soul. An aesthetic universe shaped by emotions, presence, and a slower pace.

In collaboration with Bobby, I’m developing a visual identity and branding concept that reflects his personal story and community. Through design strategy, aesthetics, and audience insight, I explore how visual communication can strengthen his community and expression and help him stand out in a world full of visual noise.