
Student project
Visual Identity & Branding
Background
Shaping soulful branding for Bobby Nsenga
Visual Identity & Branding
A project based on multiplatform mood maker Bobby Nsenga, who works within modern RnB and Neo Soul. An aesthetic universe shaped by emotions, presence, and a slower pace.
In collaboration with Bobby, I’m developing a visual identity and branding concept that reflects his personal story and community. Through design strategy, aesthetics, and audience insight, I explore how visual communication can strengthen his community and expression and help him stand out in a world full of visual noise.






