Student project

RESET

Designer
Alberte Hessellund Sandholm
Education
Bachelor
Subject area
Communication Design
Year
2026
Collaboration partners
SaunaGuus (Adrian Hom og August Hofmann)
Rikke Hansen
Marianne Bahl
Background
A newspaper that extends the saunagus experience.

NULSTILLING

In a time marked by constant digital stimulation, there is a growing need for slower, more sensory, and more present experiences. NULSTILLING is a newspaper publication developed for the brand SaunaGuus, which aims to bring the Scandinavian sauna ritual to New York – one of the world’s busiest cities. With a focus on calm, presence, and transparent and accessible communication of the brand’s values, the publication explores how a physical newspaper can support and extend the feeling of reset that emerges through the saunagus experience.