Student project

Plastic Flowers Don’t Die from Cancer

Designer
Carl Sylvester Berg Madsen
Education
Bachelor
Subject area
Fashion Design
Year
2020
Collaboration partners
KFKD (The Centre for Art and Design)
Lotte Kjær (instructor and designer)
Background
In his project, the designer wants to challenge the design and fashion industry of which he himself is a part. At the same time, the project becomes a showdown with the existential guilt he feels about living with and from the industry.

Plastic Flowers Don’t Die from Cancer

WHAT? This clothing collection is the designer's declaration of love for his grandmother Helga, who passed away ten years ago from cancer. She herself was a designer, and those who wore her garments felt comfortable, beautiful and also loved in her designs.

HOW? The designer carries on his grandmother's aesthetic heritage by basing his collection on the clothes she left behind and transforming them into a body-positive collection that makes a new generation of women blossom like beautiful flowers. The essence of beauty must be to generate self-esteem, not profit, and this project is an aesthetic challenge to the focus of the fashion industry.

WHY? In his project, the designer wants to challenge the design and fashion industry of which he himself is a part. At the same time, the project becomes a showdown with the existential guilt he feels about living with and from the industry.