Student project
Shooting stars
Background
An event at music festivals that shows young people why they belong as volunteers at music venues
Shooting stars
Danish music venues lack young volunteers, but young people do not see themselves in the role because of preconceived ideas. Shooting Stars is a campaign concept that demystifies what it means to be a young volunteer at a music venue. In practice, it takes the form of a pop-up event at music festivals. The festival setting radiates freedom, community, and culture, the same spirit found at music venues. Through a keyring made up of self-chosen qualities, the event creates a personal invitation for young people, showing them that music venues need exactly who they are.