KAHUVA - Brand Identity

KAHUVA is a Danish specialty coffee brand rooted in the Iraqi Qahwa tradition, where coffee is a ritual rather than a product. The project develops a complete brand identity integrating Arabic heritage into a modern Danish e-commerce brand without resorting to superficial exoticism. The identity includes a geometric logo based on the Arabic letter Qaf, a warm four-colour palette, an arabesque-inspired pattern system, and a scalable packaging system for nine different coffee varieties. Created for Ahmed Al-Khafaji, founder of KAHUVA ApS.