Design for People

MA programme


Duration of studies
4 semesters (full-time study) or 8 semesters (Professional Master's) / 120 ECTS
Design School Kolding
Application deadline
1 March at 12 noon
Entrance examination
Semester start
September 2019
Tuition fee
€13,000 per year for non-EU citizens

About the programme

Design for People is aimed at a more socially sustainable future. We focus on developing more equitable and dignified societies for people to live in. Globally, we find ourselves in a time when new ways of doing things are needed as never before. There is an urgent need for inventing new products that can solve specific challenges and systems, processes or methods that can change impractical behaviour and deadlocked situations. The design profession needs to be a partner in this development, and the world needs design thinking and design skills in order to come up with new suggested solutions to complex issues (wicked problems). As designers, we are therefore obliged, both for the sake of the profession and for the sake of the world, to participate actively in the challenges we are facing right now. Hence the programme − both directly and indirectly − addresses the UN's 17 Sustainable Development Goals, which call on all countries in the world to assume a shared responsibility and be prepared to produce, consume and act sustainably.

Design for People is aimed at individuals who are professionally bold; who possess a social and societal awareness; who wish to adopt an exploratory, critical and open-minded approach and who want to focus their design practices on social agendas in an interdisciplinary forum.

Students from all four of the school's own bachelor's programmes will be accepted as well as students from other disciplines who meet the admission criteria by showing a design understanding equivalent to the level of a bachelor’s degree in design.

Design for People focusses on design thinking and 'design doing' to identify, access and work with social and societal challenges, and as a student you will be equipped with knowledge, skills and a professional self-confidence to challenge the status quo and lead us towards a more socially sustainable future.

We work within different domains where design can have a social impact through thematic approaches such as: Empathic design, critical design, speculative prototyping, collaborative consumption, participatory design, co-design and design activism. You will explore new and concrete ways to address visions of a socially sustainable future by focussing on design, creativity, empathy, ethics, innovation, critical thinking and activism.

The curriculum of Design for People includes design of products, services, methods, processes, systems and experiences that make new suggestions to improve or challenge existing solutions or relationships.

You will be taught by Danish and international, highly qualified teachers from academia as well as practice.

At Design for People , we encourage critical thinking about social agendas and integrate the core concept of design by focussing on how things ought to be. We collaborate with partners such as municipalities, NGOs, companies and institutions within the health care sector.

The instruction will comprise a mixture of lectures, seminars, workshops and individual and group-based project work.

Modul 1: Situating social design
Understanding the contextual changes in design and the role of the designer.
Modul 2: Emphatic Equality
Focusing on using design as a lever for empowering people in challenging situations
Modul 3: Critical Framing
Challenging current social issues, to be addressed by design practice
Module 4: Collaborating Real Time
Mastering complexity, dynamics and collaboration through direct engagement
Module 5: Cultural change
Exploring design as a cultural impactor
Module 6: Deep research
Advancing the designer as producer and communicator of new knowledge

Apply now

Design School Kolding welcomes all talented and motivated students to our Master’s Degree Programme. So if you hold a relevant degree (BA or equivalent), be sure to apply before the deadline 1 March.

Selected MA projects

Design for People reinforces and challenges the fields of industrial design, fashion design, textile design, accessory design and communication design and enables you to immerse yourself in the cross-disciplinary specialisation.

We have selected a few of our MA projects, which reflect the academic breadth and depth of the programme.

Udvalgte kandidatprojekter

Workshops at Design School Kolding

Design School Kolding's workshops allow you to work with materials and manufacturing of prototypes and provide a space for you to constantly develop your talent in relation to your speciality.

Workshops at Design Shool Kolding



For questions regarding admission, please contact Karina Sørensen and Ester Fuchs.
For questions regarding content and collaboration, please contact Anne Corlin.

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