People like you and me

Homeless people are often met with prejudices that reduce their complex life trajectories to matters of personal choice and lack of responsibility. The campaign and podcast concept “People Like You and Me” challenges these prejudices.

Through storytelling, the life stories of Hus Forbi vendors are portrayed, revealing experiences shaped by systemic failure and neglect.

The podcast is promoted through AniDox teasers on Hus Forbi’s and Zetland’s social media platforms. The combination of animation and video creates authentic and poetic visuals that foster engagement and empathy among audiences.